Marketing your law firm
Source: Book Legal Marketing: from a competent law firm to a competitive one. How to achieve it Legal marketing must have a solid foundation, that is, the firm’s professionals’ outstanding technical background in law, economics, etc. Without technical and service quality, there can ...
Francesc Domínguez - 30 April 2021
Do large corporate legal departments get better rates? Not always
You would think that the largest purchasers of legal services in the world get better hourly rates, on average, than peers that purchase less volume. That’s how it works at Costco, right? You buy sixty jars of mayonnaise instead of one, and you save 10 percent per jar. Why wouldn’t it be...
Nathan Cemenska - 26 April 2021
How is your law firm perceived?
Branding often stops at a firm's logo and the colour palette set out in the brand guidelines. Sometimes consideration extends to the strap line. However, the invisible side of branding - its driving force - is harder to grasp, harder to get right, and all too often forgotten in discussions about bra...
Claire Rason - 03 April 2021
Relationship marketing and professional services firms
Marketing is the art of giving clients what they what profitably. To be a successful marketeer you need to tap into the needs and wants of the client.  If you can address their pain points, then you add value.   When you distill marketing down to its most basic level you can see that...
Claire Rason - 24 March 2021
Do you know where you are going?
In a society like today's, in which speed is the common paradigm for almost all professional and personal activities, we find law firms, lawyers and clients who want to obtain fast results with little effort. That is why many of them direct their promotional activities to social networks, advertisin...
Iolanda Guiu - 12 February 2021
Survival guide for legal marketing managers (4). How to strengthen or create constructive relationships
In the last article of this series we tried to explain how to design a marketing plan. The pandemic has greatly changed the way marketing managers communicate with their peers. Departments are looking for new ways to communicate.  Marketing managers must also take into account the new paradigm...
William Brown - 19 January 2021
Survival guide for marketing managers, applicable to legal marketing (3). How to design a marketing plan
In the two previous articles in this series, we have talked about how to be resilient in your marketing campaign and how to build a marketing strategy. In this article we discuss the principles you should take into account when designing a marketing plan, especially when you have to discuss this pla...
William Brown - 07 January 2021
Survival guide for marketing managers, applicable to legal marketing (2). How to build a marketing strategy
In line with the previous article, which commented on how to be resilient in these uncertain times, in this article we will describe how to structure a marketing strategy, using the guide published by LinkedIn. Specifically, this guide provides six principles for you to design and structure your ma...
William Brown - 03 January 2021
Survival guide for marketing managers, applicable to legal marketing (1)
The LinkedIn team has published a guide to help marketing managers survive in the new landscape generated by the pandemic crisis. In this sense, this guide can be very useful for those involved in legal marketing.  From this guide, we would like to highlight the first chapter of this guide, wh...
William Brown - 01 January 2021
Is your law firm just a “deadline-meeter”?
Most firms limit themselves to being “deadline-meeters”: they receive a case and provide the required service. But these firms lack direction—a position in the market that can reduce their strategic risk— that is, the uncertainty about what could happen to them in the medium ...
Francesc Domínguez - 01 January 2021
FREE WEBINAR [November 12th]: THE LAWYER’S PERSONAL BRAND
The Impact Lawyers will organize next Thursday 12th November (10 AM US. ET / 3 PM London Time) a webinar with the participation of Francesc Domínguez, Pioneering legal marketing consultant and adviser in personal branding, on how to create the lawyer's personal brand.  REGISTER NOW:&n...
Editor - 11 November 2020
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