Survival guide for marketing managers, applicable to legal marketing (2). How to build a marketing strategy
In line with the previous article, which commented on how to be resilient in these uncertain times, in this article we will describe how to structure a marketing strategy, using the guide published by LinkedIn. Specifically, this guide provides six principles for you to design and structure your ma...
William Brown - 26 November 2020
Survival guide for marketing managers, applicable to legal marketing (1)
The LinkedIn team has published a guide to help marketing managers survive in the new landscape generated by the pandemic crisis. In this sense, this guide can be very useful for those involved in legal marketing.  From this guide, we would like to highlight the first chapter of this guide, wh...
William Brown - 21 November 2020
FREE WEBINAR [November 12th]: THE LAWYER’S PERSONAL BRAND
The Impact Lawyers will organize next Thursday 12th November (10 AM US. ET / 3 PM London Time) a webinar with the participation of Francesc Domínguez, Pioneering legal marketing consultant and adviser in personal branding, on how to create the lawyer's personal brand.  REGISTER NOW:&n...
Editor - 11 November 2020
Relationship marketing and professional services firms
Marketing is the art of giving clients what they what profitably. To be a successful marketeer you need to tap into the needs and wants of the client.  If you can address their pain points, then you add value.   When you distill marketing down to its most basic level you can see that...
Claire Rason - 11 November 2020
Survival guide for marketing managers, applicable to legal marketing (3). How to design a marketing plan
In the two previous articles in this series, we have talked about how to be resilient in your marketing campaign and how to build a marketing strategy. In this article we discuss the principles you should take into account when designing a marketing plan, especially when you have to discuss this pla...
Editor - 03 November 2020
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