Clients have moved to the digital world so attorneys should learn how to create content to attract their attention
Lawyers should contribute to the firm’s website
The irruption of the standardized use of the new technologies has provoked changes in how the economic traditional models used to work in every professional sector. The social media and websites have become more popular over the last decades and, now, clients are the ones who choose the account that they want to get information from. The legal profession is characterized by its traditional aspects but if it wants to stay up to date and still be relevant in a technological society, it has to create social media profiles and a website for users to consult their products and services.
As some of the legal professionals may not want to collaborate in the firm’s social media accounts or website, it is important to remind them all the advantages that it is going to have. These positive aspects include more clients, the creation of a personal brand and more prestige as a legal firm. In addition, there are some simple ways to keep in mind in order to motivate them to contribute to the firm’s site.
Tips to encourage contribution
The first one which is also the simplest one is to involve every legal worker in the brainstorming process. Law firm’s workers will be more excited about working together in a website if they like the subject, goals and perspective that they have previously agreed on so, for that reason, it is important to let everyone know that every attorney’s opinion should be listened and take into consideration.
Superior have the responsibility of encouraging collaboration between professional colleagues in order to boost the website success. It doesn’t need to be written by only one individual as having people work as a team will cultivate accountability.
One of the most important aspects of the creation of an online legal presence is the making of social media a part of their career goals. If they want to be viewed as true thought leaders in their subject area, lawyers will need to develop and promote content. Show them a road map of the different types of content that can be created and explain the resources available to them from your team. Encourage them to include writing a blog as one of their quarterly goals.