Attorneys have to increment their possibilities of contacting new clients with the help of the new technologies
The essential social media that lawyers need to have
The irruption of the standardized use of the new technologies among the population has provoked many changes in how society used to work. One of the most relevant is due to how the market operates as clients has converted into users that no longer go to the street to find the services or products they need, on the contrary, now the businesses have to reach the customers. All this process is made by the use of the social media so legal professionals need to learn which are the best ones to succeed at this new economic situation.
There are some aspects that every lawyer needs to keep in mind before learning what are the best social media for each legal firm. It is important to not go crazy over it and create a profile in every single one as its dedication requires a lot of time. In addition, attorneys need to know that having more is not equal at being the best or having positive results as legal workers, at first, need to establish the main goals and the potential clients they want to reach. With that being said, these are the best social media for lawyers.
Essential social media
LinkedIn is the professional social media for excellence. Its main goal is to establish contact and professional relationships between workers and people who are searching for new professional opportunities. It is true that this social media is not the best to reach potential clients but can be really helpful in making contacts that can influence positively in the firm’s reputation.
Facebook is one of the best options for those legal firms that their main clients have an advanced age as it is their favorite one. It is relevant to know that even the restrictive aspect of the age (older users), it is the most popular one with almost 1490 million users so there is a lot of market opportunities to take advantage of.
Instagram is the one for the lawyers that want to reach younger users. It is very visual so the firm will need a marketing team that can show correctly the idea, brand and values that they have in order to create a positive idea to users that scroll through the profile.
Twitter is recommended but only depending if the lawyer has experience using other social media as it is more complex, and it is commonly used for news. Moreover, the little bird that has represent the social media has been replaced with an X and the proprietary wants to add some services in which you have to pay.