With economic downturns, the rise of AI, proliferation of online (rather than face-to-face) meetings, and the increasing/ever-changing nature of legal competitors – there's a huge amount happening in the legal sector, and a greater number of firms vying for the attention of your clients and prospects.

This means, it’s harder than ever to remain relevant and top-of-mind. Many legal professionals find that what used to work for them, no longer hits the mark. The old notion of ‘simply doing good work, and the next matter will come’ is quickly falling by the wayside. Now clients have a plethora of choices, and for larger corporates, multinationals, or government organisations, procurement is actively involved – creating barriers between the GCs, legal teams, and firms looking to build relationships with them.

With all this in-mind, many lawyers are discovering they lack the necessary knowledge and skills to attract and retain clients in today’s dynamic marketplace. But beyond any knowledge or skills, what’s really lacking is a clear plan for building and developing better client relationships.

This is where a well-structured Business Development (BD) playbook comes in handy – like the one you can download here. Below are some of the key aspects for lawyers to consider when creating their own BD playbook.