Thanks to a variety of potential threats and uncertainty, businesses today in numerous geographical locations and across industries face an unparalleled level of challenges. In the midst of all of this chaos, it is important for organizations to control what they can, including how they communicate internally and with outside stakeholders. This article highlights key elements to keep in mind and discusses how in-house counsel or a corporate legal department should play an integral role in the development and implementation of a crisis communications plan.
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Surrounded by this uncertainty and lack of control, many businesses find themselves in unfamiliar territory, still searching for a clear strategy forward. The best antidote for uncertainty is clarity. And the best way to establish clarity (even if you don’t have all the answers at the moment) is through a solid communications plan, which in today’s environment is among a business’ strongest asset.