03 October 2022

How to effectively manage internal communication in your law firm

Communication has always been the key to a well-functioning civilization. If there is not a good exchange of information between people, misunderstandings, errors and, of course, the failure of the action that is being sought to achieve arise.

Law firms spend a lot of time and resources on external communication, on reflecting their brand image abroad to stand out from the competition. However, this type of communication would not make sense if the internal one is neglected, that of the office behind closed doors.

Each member that makes up a company is important, so maintaining fluid internal communication is essential. The fundamental objective of this management tool is to help in the professional development of the team. But it also has many other advantages, such as creating and instilling a corporate culture among the people who make up the firm. This is achieved by fostering trust by retaining talent and making known the objectives and the business model to be followed.

Honesty and respect are the pillars of any relationship, whether work, social or sentimental. Employees are more likely to be comfortable in their jobs and want to continue to grow professionally in a firm if there is transparent open communication.

Good internal communication must establish a frequency to send informative communications to the firm's workers to keep them updated on the news of the firm. The writing must reach all members, both in the office and in support, without limiting certain information to certain people or areas of power.

Internal communication as a tool for success

The larger the firm, the more material there is sure to be to report on. It is better to start communicating about commercial matters that are related to clients, but without downplaying the rest of the news that concerns the firm, such as the recognition of the work of the workers in a specific case, appearances in the media, etc. .

It would be convenient for the new members who join the team to receive a dossier containing general information about the firm, for example, how and who founded it, what the objectives pursued by the firm are, what characterizes it, the style manual of the firm, which are the markets or sectors in which it wants to expand and its target audience. Providing this information from the beginning will make employees acquire the essence of the office, working from the first moment in the same direction.

Whenever possible, meetings will be held in person. Although it is true that, sometimes, for physical or geographical reasons this is impossible, new technologies offer the opportunity so that, in case it is not possible to be in person at the place, the meeting happens in a very similar way: by videoconference .

In both cases, the members will be listening to the conversation live, seeing each other's faces -it is important for there to be efficient communication- and giving the option to turn for answers and questions. Periodic meetings are good for reporting on matters relevant to the firm and do not have to be very long, so it will not take up much time from other office tasks.

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